Creative Catalog Concepts

How Catalogers are Using Postcards

Many catalog marketers are using postcards to retrieve website abandons, find new customers and increase their sales

How Catalogs Drive Business

The printed catalog is the main driver of traffic to the web. However, with all of the other touchpoints available to consumers today, how do we really know the impact of catalog mailings on web sales? And why do we give so much credit to the print catalog? There are a few reasons why:

Service Catalog: 5 Frequently Asked Questions

To dispel some of the myths, or more accurately, to answer some of the burning questions surrounding a service catalog, check out these five frequently asked questions (and the answers that will make you want to build out a workflow immediately).

How To Catalog Your Accomplishments

Doing your homework now will pay dividends in the future.

What is Data Cataloging? Data Cataloging Explained in 45 Seconds

What is data cataloging, and why is it an increasingly important part of the data management process? Read this brief for a high-level overview.

Why the Print Catalog Is Back in Style

New technology is reviving this old marketing technique.

Why the Restoration Hardware Catalog Won’t Die

The surprising persistence of the mail-order business

Are Full Line Print Catalogs Dead?

Interesting question, isn’t it? Back when I started in the ad business (back in the stone ages), the full line catalog was not only your bible, but one of your largest marketing expenses. It …

How Paper Catalogs Remain Relevant in a Digital Age

Whether or not you should pursue a catalog strategy is a question that deserves significant thought. As digital marketing becomes more complex, it may make a lot of sense to send out correctly designed catalogs to the right customers. For e-commerce retailers without physical stores, catalogs can effectively mimic stores’ sensory experiences to enhance customer affinity. For multichannel retailers, by understanding the channel preferences of current…

Gifts and Collectibles Catalogs and Ideas

The Benefits behind a Digital Catalog

The objective behind any catalog is information. To communicate information on product models, illustrate their features, specification and provide useful illustrative imagery. Representatives have…

Logbooks catalog more than hours

I’m in the middle of what’s shaping up to be a long-term project: Organizing my logbooks and other flight records. I have varying details on literally decades of personal flying spread across four bound logbooks, a roll-my-own database on a hard drive, and my airplane’s tach sheets. Very little is duplicated in the three formats. …

How to Create a Printed Business Catalog That Gets People Buying

Even though it’s the age of digital marketing, a printed catalog is still one of the most popular tools for businesses to sell their physical products. Apart from being easy-to-use and tactile, they can be easily integrated into any marketing strategy.

IT Service Catalog Examples: Free for the Taking

To use your service catalog, the end user goes to a special web page or self-help portal to make his or her request. This portal should allow end users to search for the services they need, find necessary details about the service, and order right from their device.

3 Service Catalog Mistakes to Avoid

Implement a strong service catalog by avoiding these 3 mistakes.

Data Catalogs are Essential. But Can They Be Fun?

In the era of data lakes and digital transformation, Data catalogs are taking on new functionality and revitalized importance. You’d be hard…

How to add an SLPL Catalog link to Goodreads

If you’re anything like me, you can lose track of time perusing through Goodreads. Whether it’s from friends' feeds or booklists, I find…

Why are artists and companies selling off their music catalogs?

What is has to do with M&A, and why a lawn care startup makes sense.